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Research reports

Use of secondary data in market, opinion, and social research and data analytics

This paper reviews the key ethical, legal, technical and data quality challenges researchers face when working with these new data sources. Its goal is to start a conversation among researchers aimed at clarifying their responsibilities to those...

Catalogue: ESOMAR Codes And Guidelines
Authors: Reg Baker, Norbert Wirth
February 25, 2018
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Citation

Baker and Wirth (2018a, February 25). Use of secondary data in market, opinion, and social research and data analytics. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/use-of-secondary-data-in-market-opinion-and-social-research-and-data-analytics


Videos

Everyone searches!

There are 5.2bn searches on the internet every day! Discover a new big data insight approach, showing the strength of consumer connections across infinite topics.

Catalogue: Congress 2017: Visionary
Authors: Mathieu Trepanier, Jean-Philippe Lebudel
November 27, 2017
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Citation

Trepanier and Lebudel (2017a, November 27). Everyone searches!. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/everyone-searches--9181


Research papers

Addressable TV advertising

How can we move TV advertising forward with big data? Applying learnings from digital display to advance programmatic TV advertising.The purpose of this article is to systematize the role of the different data available for programmatic TV...

Catalogue: Big Data World 2017: Smart Data Integration
Authors: Edward Malthouse, Judy Franks, Ewa Maslowska
November 13, 2017
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Citation

Malthouse, Franks and Maslowska (2017a, November 13). Addressable TV advertising. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/addressable-tv-advertising


Research papers

Programmatic TV meets new technology-driven TV behaviour data

The future of the television begins and ends with measurement. This paper will go through the challenges and opportunities with programmatic TV and the new data sources that fuel the programmatic opportunity. Beatgrid's has a single-source approach...

Catalogue: Big Data World 2017: Smart Data Integration
Author: Daniel Tjondronegoro
November 10, 2017
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Citation

Tjondronegoro, D. (2017a, November 10). Programmatic TV meets new technology-driven TV behaviour data. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/programmatic-tv-meets-new-technology-driven-tv-behaviour-data-9160


Research papers

Seller centric

Imagine a single project, combining big data & ad hoc research to reveal a customer landscape, inform retention, growth strategies and drive product development. This case study from eBay and Engage Research does that- and more!eBay identified a need...

Catalogue: Big Data World 2017: Smart Data Integration
Authors: Deborah Sleep, Mark Loder
November 8, 2017
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Citation

Sleep and Loder (2017a, November 08). Seller centric. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/seller-centric-9145


Research papers

The marketing impact score

This presentation answers a key client question: what is the right Marketing Metric?

Catalogue: Big Data World 2017: Smart Data Integration
Authors: Caroline Smiley, Fiona Blades
Company: MESH Experience
November 7, 2017
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Citation

Smiley and Blades (2017a, November 07). The marketing impact score. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-marketing-impact-score-9139


Research papers

Big Data big impact!

How data collection and updated technology can lead to great social impact.

Catalogue: Big Data World 2017: Smart Data Integration
Author: Maurício Moura
November 7, 2017
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Citation

Moura, M. (2017a, November 07). Big Data big impact!. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/big-data-big-impact-


Research papers

Everyone searches!

Tsquared Insights is a market research agency established in 2010 and based in Geneva. Its Online Search Insights methodology, in particular, leverages big data from global search activity- around two trillion searchers per year across all major...

Catalogue: Congress 2017: Visionary
Authors: Mathieu Trepanier, Jean-Philippe Lebudel
September 4, 2017
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Citation

Trepanier and Lebudel (2017a, September 04). Everyone searches!. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/everyone-searches-


Research papers

A journey to Artificial Intelligence

This article will explore: The importance of accuracy when it comes to social insights. Sentiment and semantic accuracy both need to be at least over 70%, while the dataset to be analysed needs to be clean of "noise" i.e. irrelevant posts. Failure to...

Catalogue: Latin America 2017: #IN
Author: Michalis Michael
Company: DigitalMR Ltd
June 15, 2017
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Citation

Michael, M. (2017a, June 15). A journey to Artificial Intelligence. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/a-journey-to-artificial-intelligence-8999